LUCY WITHNALL

Transformed the Netherlands CE&A team, re-orienting focus towards innovation, change, and customer outcomes with a strong commercial and business acumen.

Managed and implemented strategic change initiatives and organization restructures, fostering sustainable growth of new EA, ECSM, SCSM, and ECS teams within a matrix management setup.

Drove significant P&L growth, increasing revenue by 56% to €118M and contribution by 87% to €59M over four years, demonstrating operational and delivery excellence.

Spearheaded the hiring of 50% new employees, significantly increasing diversity, improving T-level distribution, and expanding skills and employee opportunities, while creating two new manager positions.

Developed a strategic plan for SAP NL, focusing on growth in Success Plans, Business AI, BDC, Business Transformation, and Autonomous Enterprise.

Generated additional cACV achievement via top 6 customers and engagement with LOB SCSMs/EAs, significantly improving FY forecast quality and adoption/consumption approaches.

Established Champion groups focused on BDC, AI, Toolchain, Clean Core, and Autonomous initiatives, driving customer innovation, employee enablement, and scalability.

Developed and ran Business Value Case enablement for all CE&A, shifting mindset to customer value and leveraging BPM to drive Agentic AI use cases.

Led the EMEA Industry Value Advisors team, successfully closing large SuccessFactors deals with key clients such as L'Oreal and AB InBev.

Spearheaded Qualtrics EX initiatives, enhancing customer experience and adoption across the region.

Developed and executed comprehensive sales strategies to migrate SAP On-Premise customers to SAP SuccessFactors, including major accounts like Ericsson, Kingfisher, Novartis, and Disney.

Coached and guided sales teams through complex deal cycles, ensuring successful transitions and customer adoption of HXM solutions.

Managed and mentored a European sales team, achieving 103% and 132% of quota targets for Cloud HCM services.

Collaborated effectively with EMEA SuccessFactors Sales teams and EMEA Services Sales Client Partners to drive integrated sales strategies and outcomes.

Achieved 270% of quota as Solution Services Engagement Manager for Cloud HCM across multiple EMEA regions, demonstrating exceptional sales performance.

Consistently exceeded Order Entry and Revenue targets across all lines of business within the Consumer, Retail, and Utilities sectors for SAP UKI.

Managed key accounts, fostering strong client relationships and driving sales growth in competitive markets.

Directed a team of consultants, providing leadership in people management, customer engagement, and offshore transformation initiatives.

Successfully navigated the team and client projects through the financial crisis, maintaining project delivery and client satisfaction.

Managed consulting operations with a focus on financial performance and strategic resource allocation.

Managed a €10M prime SAP project implementation at ESB in Ireland, ensuring successful go-live and stakeholder satisfaction.

Led escalation and recovery projects for implementations, QA reviews, and Finance/HR/Procurement modules, consistently achieving project milestones.

Coordinated cross-functional teams to deliver complex SAP solutions on time and within budget.

Delivered compelling product demonstrations and presentations to prospective clients, effectively showcasing SAP solution capabilities.

Authored and managed responses to Request for Proposals (RFPs), contributing to successful deal closures.

Managed application and technology implementations for major UKI customers including Cadburys, Chase Manhattan, Boots, Bank of Ireland, AIB, and Barclays.

Collaborated with local councils, universities, Eon, Thames Water, and Urenco to deliver tailored SAP solutions.

Provided architectural guidance and expertise to ensure successful project delivery and system integration.

Provided SAP consulting services to major clients like Mars, Motorola, Parcelforce, and Eircom.

Worked on diverse projects across the UK, Ireland, France, and the Netherlands, gaining broad industry exposure.

Managed Basis and Oracle Database systems, ensuring optimal performance and reliability.

Provided critical database support and administration for operational systems.